FOR MY NEIGHBOR
DIGITAL | PRINT | ILLUSTRATION
I created the For My Neighbor print piece as a project that aligns with my personal heart for international missions. The For My Neighbor print was designed digitally and then carved into a rubber block for linocut printing. The print was transferred onto tote bags and print paper to help raise money for missions work.
the challenge
The challenge of this passion project was to develop a design that had the ability to be easily carved for handprinting, carried the same core message and value as global missions work, and appealed to financial supporters of the trip as a potential purchase. The print needed to be a conversation starter and relevant.
the solution
As I was brainstorming, I came to the conclusion that a visual allegory would be the most effective solution for relevancy and distinctiveness for purchasing supporters. A modern image that all people recognize is plants. I was specifically inspired by the Pilea plant as it is often called the "Pass it Along" because of its ability to easily be propogated and shared. My design takes this idea by storm and relates it to sharing the gospel - for my neighbor. This concept connects the purpose of missions and the designed print together with a meaningful and cohesive message.
The Pilea Plant. This plant is well-known for its ability to grow through propogation. Its single stems can grow new roots once plucked and taken to a new place. The Pilea is constantly growing and spreading and many call it the Pass it Along.
The symbolism of a Pilea is quite powerful when relating to the gospel. We are called to Pass it Along. We are called to faithfully go spread new roots and share the good news. We are called to love those around us.
For My Neighbor.
As I launched the printed products to be sold for fundraising, I developed and launched a mini campaign to get the word out to potential supporters. I created a series of posts and stories to share the design and its purpose on Instagram. The graphics were designed using a mini-brand that was cultivated from the art print to maintain a cohesive message across all mediums.
*The designs featured for Instagram stories were created with the intent of adding a direct link to the purchase form once uploaded to the posting platform.
Social media strategy
Behind
the design
